Brand blogs on the platforms people actually read, carrying original writing that stands on its own. Publishing, not link spam dressed up as publishing.
Web 2.0 properties are blogs you own on someone else's platform. The bulk version, dozens of throwaway blogs holding spun articles, has been worthless for years and is easy to spot. The version that still works is simply publishing: a small number of properly maintained brand blogs with original articles that a reader would finish. That is slower and costs more per property, and it is the only version we will build.
The detail that separates a page that ranks and converts from one that just exists.
Spun content, one article rewritten by software into twenty variants, is what killed the reputation of this tactic. Detection of it is mature, and a property carrying it is worth nothing at best and a liability at worst.
Every article we publish is written once, for that property, to be read. It means four properties rather than forty for the same budget, and the four keep working while the forty would have decayed.
Properties that last look like publications: a filled-out profile, a real bio, a picture, several posts spread over time, and outbound links to sources other than the client. A blog whose every post links only to one commercial site is transparently not a blog.
We publish over weeks rather than in one sitting, and we link out to genuinely relevant sources. Both are things a real publication does, and neither can be faked by volume.
Blogger, WordPress.com, Medium and Tumblr still have real audiences and real indexation. Many of the platforms sold in bulk packages have long since deindexed user content, added blanket nofollow, or closed to new accounts entirely.
We tell you which platform each property is on and what the link attribute is. Several are nofollow, which we will not hide: the reach and the brand surface are the point on those, not the link.
Every account is created with your details and handed over with credentials. Properties held on agency accounts disappear when the relationship ends, taking the links with them, which is one of the more common ways a link profile quietly collapses.
If you later want to stop, you can keep publishing yourself or take everything down. Both should be your decision.
Fixed and itemised. Remove anything you don't need, add anything you do.
From $280
Two properties, properly built.
From $600
Four properties with more depth.
From $250/mo
Kept alive rather than abandoned.
We'd rather lose the sale than sell you the wrong thing.
If your own blog is thin, that content will do more for you published on your own domain.
If you want placements on established sites with existing audiences rather than properties you own, that is guest posting.
If the goal is a verifiable brand footprint rather than publishing, start with the foundation.
These are the pieces that most often go alongside web 2.0 backlinks, and the ones we'd raise on a call.
The bulk version does not, and has not for years. Genuine brand blogs with original articles on platforms that still index user content do get read, do get indexed, and do contribute. The tactic did not die; the shortcut did.
Between two and six, maintained, is a sensible range for almost every business. If someone is offering fifty, they are offering the version that does not work.
Some are, several are not. Medium and Tumblr apply nofollow; Blogger and WordPress.com vary by configuration. We record the attribute for each so you know exactly what you have rather than assuming.
We do, unless you would rather. What we will not do is publish spun text or reuse an article across properties, because that is what makes the whole set worthless.
You keep the accounts and the credentials. The properties stay up and you can keep publishing or leave them as they are. Nothing disappears because we stopped being involved.
More general questions about working with us are answered on the FAQ page, or just ask us directly.
Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.
