Google Business Profile

Google Business Profile optimization that wins you the map pack

Your Google Business Profile is your storefront in local search. We optimise it fully so you show up in the map pack and turn nearby searches into calls and visits.

Google Business Profile optimization, abstract technical illustration
Why this option

When it's the right call.

For local businesses, the Google Business Profile often drives more enquiries than the website itself. An optimised profile, complete, accurate, active and reviewed, is what gets you into the map pack where local customers are actually looking.

  • You're not showing in the local map pack
  • Your profile is incomplete or out of date
  • You want more calls and visits from nearby searches
Who it's for

A good fit if…

  • Local businesses serving a city or radius
  • Anyone missing from Google Maps results
  • Businesses with a neglected or unclaimed profile
Probably not, if

Maybe look elsewhere if…

  • You sell online nationwide with no local element (that's e-commerce SEO)
  • You have no physical location or defined service area
What you get

What's included.

  • Full profile setup and optimisation, every relevant category selected
  • Accurate categories, services, attributes and business description
  • Photos and regular posts to keep the profile visibly active
  • A practical review-generation strategy
  • NAP consistency check against your website and key listings
  • Insights review so you know how you're actually being found
Under the hood

How we actually build it.

The detail that separates a page that ranks and converts from one that just exists.

Complete, not just present

Most profiles select one category and stop. We select every relevant category, fill out every attribute and service the interface allows, and write a complete business description, because an incomplete profile signals a neglected one, and Google treats it accordingly.

NAP consistency, checked against everything else

Your name, address and phone number need to match exactly across your website, your profile and other listings. We check and correct these, because inconsistency quietly undermines the local trust signals Google relies on.

Reviews, generated the right way

We set up a simple, repeatable system that makes it easy for genuinely happy customers to leave a review, never fake, never incentivised, both of which risk the profile itself.

Ongoing activity, not a one-time setup

Profiles that post updates and add photos regularly read as active businesses; profiles frozen since creation read as abandoned ones. We keep the profile visibly maintained rather than treating optimisation as a single one-off task.

Switching over

Migrating from something else?

An unclaimed or neglected profile A profile with incorrect categories or details No Google Business Profile at all

If your profile already exists but is unclaimed, neglected or has incorrect information, we start by claiming and correcting it, then move into full optimisation, most of the value is unlocked simply by getting the basics genuinely right.

Avoid these

Common mistakes we don't make.

  • Selecting only one category when several relevant ones are available
  • Leaving the business description generic or entirely blank
  • Inconsistent address or phone number across the web
  • No regular photos or posts, reading as an abandoned profile
  • Buying or incentivising reviews, risking suspension
Pricing

What it costs.

Fixed and itemised. Remove anything you don't need, add anything you do.

Setup

From $300

One-time profile optimisation, done properly.

  • Full profile optimisation
  • NAP consistency check
  • Review system setup
  • Category + attribute audit
Recommended

Managed

From $250/mo

Ongoing posting and review generation.

  • Everything in Setup
  • Monthly posts
  • Ongoing review prompts
  • Monthly insights report

Multi-location

Quoted

Coordinated across several branches.

  • Per-location optimisation
  • Consolidated reporting
  • Location-specific posting

Add-ons

  • Extra locationFrom $150/mo
  • Review response managementFrom $60/mo
Straight talk

When we'd point you elsewhere.

We'd rather lose the sale than sell you the wrong thing.

  • If you have several branches, our multi-location local SEO service coordinates them properly rather than treating each in isolation.

    Multi-location SEO

  • If your website itself isn't reinforcing your local relevance, service-area pages often complement this well.

    Service-area landing pages

Questions

Before you get in touch.

How long until I show in the map pack?

Optimisation helps quickly, but map-pack position also depends on reviews, proximity and prominence built over time, usually weeks rather than days for meaningful movement.

Can you get me more reviews?

We set up a simple system that makes it easy for real happy customers to leave one, never fake or incentivised reviews, which risk the profile being suspended.

Do I need a website as well?

A profile alone can drive calls and visits, but a website reinforces trust and lets you rank for more than your profile alone can carry.

What if my profile was already suspended?

We can help with reinstatement where possible, though prevention, following the guidelines properly, is far easier than a suspension appeal.

More general questions about working with us are answered on the FAQ page, or just ask us directly.

Thinking about Google Business Profile optimization?

Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.