Website speed optimization that passes Core Web Vitals

We diagnose before we touch anything

A generic PageSpeed report lists dozens of "opportunities," most of which barely move the number. We start by identifying your actual Largest Contentful Paint element and tracing exactly what's blocking it, a font, a script, an oversized image, a slow server response, because that's the one metric that maps to "how long a visitor actually waited." It is one of the Core Web Vitals, which is why a technical SEO audit flags it too.

Everything after that is prioritised by impact, not by how impressive it sounds on a checklist.

Images: resized, compressed, and correctly formatted

The single most common cause of a slow small-business site is images shipped at their original camera resolution. We resize every image to the dimensions it's actually displayed at, compress it properly, and convert to WebP, often cutting page weight by 60-80% with no visible quality loss.

We also set explicit width and height on every image tag, so the browser reserves the right space before the image arrives, eliminating the layout jump that tanks your CLS score.

Caching, a CDN, and cutting render-blocking requests

Proper cache headers mean a returning visitor doesn't re-download your CSS, JS and images on every visit. A CDN puts your static assets physically closer to your visitors. And any script or stylesheet that isn't needed to render what the visitor sees first gets deferred or removed, it doesn't get to block the page just because it loaded first.

Hosting: the floor under everything else

Code-level fixes have a ceiling if the server itself is slow or far from your customers. Where hosting is genuinely the bottleneck, not just a convenient excuse, we'll say so plainly and recommend a move, rather than squeezing diminishing returns out of a cheap shared plan.