SEO & growth advice worth knowing.
Practical notes on SEO, AI search, marketing and websites. No listicles, no filler, just the things we'd actually tell a client.
Google Ads or SEO: which should you actually do first?
Both work. Only one of them works this month. Here is how to actually choose, instead of picking whichever one you heard about last.
3 min read
Why your ads keep losing money on your homepage
Sending paid traffic to your homepage is the single most common way to quietly waste an ad budget. Here is what actually happens when you do.
3 min read
Why your website is slow, and what actually fixes it
Most speed advice online is either wrong or irrelevant for small business sites. Here is what genuinely moves the number.
5 min read
What actually makes a proposal win the deal
Most proposals lose before the prospect even reaches the price. Structure and clarity beat polish, every time.
3 min read
Local SEO: the six things that actually affect map pack rankings
Ignore most of what you have read. Six factors do the heavy lifting, and four of them are free to fix.
4 min read
WordPress or custom code: how to actually decide
The honest version, from someone who builds both and has no reason to push you either way.
4 min read
What we write about, and do.
SEO
Technical fixes, content and links that get you found for what your customers search, on Google and in AI answers like ChatGPT. Reported in enquiries, not vanity metrics.
See how we'd rank itLocal SEO
Google Business Profile, map pack rankings, citations, reviews. For businesses that need customers nearby, not worldwide.
Get found nearbyDigital marketing
Paid search, paid social, and campaigns measured against enquiries and revenue, not impressions.
See what we'd runWeb design & development
Websites built by an SEO team, so they rank from day one. WordPress, Laravel, React or Next.js, whichever fits. Fast, search-ready and designed to turn visitors into enquiries.
See how we'd build itSoftware development
Custom software, mobile apps, CRMs and SaaS products, built by a team that also knows how to get them found. Scoped in writing, built in stages, and yours to own.
Scope your softwareGraphic & document design
Brochures, proposals, reports, pitch decks and branded PDFs that look like they came from a company worth hiring.
See what we'd designWant this stuff applied to your site?
Reading is one thing. If you'd rather we just did it, tell us about your site and we'll show you exactly what's worth doing.