Web design & SEO advice worth knowing.
Practical notes on websites, search and marketing. No listicles, no filler, just the things we\'d actually tell a client.
Google Ads or SEO: which should you actually do first?
Both work. Only one of them works this month. Here is how to actually choose, instead of picking whichever one you heard about last.
3 min read
Why your ads keep losing money on your homepage
Sending paid traffic to your homepage is the single most common way to quietly waste an ad budget. Here is what actually happens when you do.
3 min read
Why your website is slow, and what actually fixes it
Most speed advice online is either wrong or irrelevant for small business sites. Here is what genuinely moves the number.
5 min read
What actually makes a proposal win the deal
Most proposals lose before the prospect even reaches the price. Structure and clarity beat polish, every time.
3 min read
Local SEO: the six things that actually affect map pack rankings
Ignore most of what you have read. Six factors do the heavy lifting, and four of them are free to fix.
4 min read
WordPress or custom code: how to actually decide
The honest version, from someone who builds both and has no reason to push you either way.
4 min read
What we write about, and do.
Web design & development
Custom sites built in WordPress, PHP, Laravel, React or Next.js, whichever actually fits your project. Designed to convert, built to load fast.
See how we'd build itSEO
Technical fixes, on-page work, and content that targets what your customers actually search for. No monthly report full of vanity metrics.
See how we'd rank itLocal SEO
Google Business Profile, map pack rankings, citations, reviews. For businesses that need customers nearby, not worldwide.
Get found nearbyDigital marketing
Paid search, paid social, and campaigns measured against enquiries and revenue, not impressions.
See what we'd runGraphic & document design
Brochures, proposals, reports, pitch decks and branded PDFs that look like they came from a company worth hiring.
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