Meta Ads

Meta ads that turn scrolling into enquiries and sales

Paid social that actually drives leads. Facebook and Instagram campaigns with the creative, targeting and tracking to turn scrolling into enquiries and sales.

Meta (Facebook & Instagram) ads, abstract technical illustration
Why this option

When it's the right call.

Meta ads reach people before they're actively searching, which makes creative and targeting everything. Done well, paid social builds demand and drives leads cost-effectively; done badly, it burns budget on vanity metrics like reach and impressions that don't pay the bills. We run it purely for results.

  • You want to reach customers before they search
  • You need demand generation, not just search capture
  • You want paid social measured on leads, not likes
Who it's for

A good fit if…

  • Businesses with visual or broad-appeal offers
  • Brands building awareness and demand
  • E-commerce and local businesses alike
Probably not, if

Maybe look elsewhere if…

  • Your offer only works on high-intent search
  • You have no creative assets and no budget to produce any
What you get

What's included.

  • Campaign strategy and audience targeting built around your actual customer
  • Ad creative direction and structured testing
  • Pixel and conversion tracking set up correctly
  • Ongoing optimisation based on real performance data
  • Reporting against leads and return, not vanity metrics
  • Audience refinement as data accumulates
Under the hood

How we actually build it.

The detail that separates a page that ranks and converts from one that just exists.

Creative is the targeting on Meta

Unlike search, where intent does the targeting for you, Meta's algorithm increasingly finds the right audience based on who engages with the creative itself. That makes the ad creative the single highest-leverage variable, we treat it as strategy, not an afterthought.

Pixel and conversion tracking, verified before spend starts

Meta's optimisation only works as well as the conversion data feeding it. We verify the pixel is firing correctly and tracking the right events before a campaign goes live, a broken pixel silently wastes budget on the wrong optimisation goal.

Structured testing, not one ad and hope

We test creative angles, audiences and placements in a structured way, reading results at statistically meaningful thresholds rather than switching things off after a day based on noise.

Reporting on leads and return, because reach isn't revenue

Impressions and reach are how the platform measures itself; they're not how your business measures itself. Every report ties back to cost per lead and return on spend, in plain terms.

Switching over

Migrating from something else?

A previous agency reporting on reach and engagement only A self-managed account with no real tracking No paid social presence at all

Taking over an existing account starts with verifying tracking is actually correct and auditing what's been spent versus what it's produced, often the first real finding is that reported "success" was never tied to actual leads or sales.

Avoid these

Common mistakes we don't make.

  • Running ads with a broken or missing conversion pixel
  • Judging success by reach, engagement or impressions instead of leads
  • One ad creative left running for months with no testing
  • Targeting too broad or too narrow with no data-led refinement
  • No clear offer in the creative, just brand awareness with no next step
Pricing

What it costs.

Fixed and itemised. Remove anything you don't need, add anything you do.

Launch

From $400/mo

Getting a new account set up and tracked properly.

  • Pixel + tracking setup
  • Initial audience targeting
  • Monthly reporting
Recommended

Growth

From $700/mo

Ongoing management and creative testing.

  • Everything in Launch
  • Structured creative testing
  • Audience refinement
  • Bi-weekly check-ins

Multi-campaign

Quoted

Several offers or audiences at once.

  • Multiple campaigns
  • Cross-campaign reporting
  • Dedicated strategy time

Add-ons

  • Ad creative productionFrom $200
  • Landing page for campaignFrom $350
Straight talk

When we'd point you elsewhere.

We'd rather lose the sale than sell you the wrong thing.

Questions

Before you get in touch.

Facebook or Instagram?

Usually both, they share Meta's ad platform, and we place ads where your audience actually engages, testing to find what works rather than picking one upfront.

Do you make the ad creative?

We direct and produce ad-level creative and test variations. Larger video or photo production is quoted separately if needed.

How is my ad spend billed?

You pay Meta directly for ad spend, kept fully separate and transparent from our management fee.

How long before I see results?

Meta's algorithm typically needs one to two weeks of data (and a reasonable volume of conversions) to optimise properly, early results should be read cautiously.

More general questions about working with us are answered on the FAQ page, or just ask us directly.

Thinking about Meta (Facebook & Instagram) ads?

Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.