How it works

Our SEO process: four steps, no mystery.

You'll always know what's happening, what's next, and what it costs. Here's exactly how an SEO engagement runs, from the first audit to the monthly report. Website builds follow the same four steps.

  1. Audit

    We find out where you actually stand: technical health, rankings, competitors, your Google Business Profile, what AI assistants say about you, and where enquiries are leaking. You get it in writing, in priority order.

  2. Plan

    A written plan with the work, the order and the price, tied to the enquiries you want rather than keyword counts. For a build, this is where scope, wireframes and timeline are agreed. You approve it before anything starts.

  3. Execute

    We do the work: fixes, content, links, campaigns, or the build itself. You see what was done each month, or watch a site come together on a staging link.

  4. Measure & grow

    Monthly reporting in rankings, traffic, AI visibility and enquiries, then more of what works and less of what doesn't. Monthly work runs month to month, so we keep your business by earning it.

The details

What to expect at each stage.

A baseline before any work

We record where you stand on day one: rankings, traffic, enquiries, map-pack position and AI visibility. Every later report is measured against it.

You approve the plan first

The work, the order and the monthly price are agreed in writing before anything starts. No surprises halfway through.

A written list every month

What we did, what changed and what comes next. Not just a dashboard, an account of the work you paid for.

Reported in enquiries

Rankings and traffic are in the report, but calls, forms and sales are what we judge ourselves on.

Your accounts, your access

Search Console, analytics, Google Business Profile and the content we write all sit in your name from day one.

Month to month

No minimum term. Cancel with 14 days' notice and we hand everything over cleanly.

Building a site instead? The same four steps apply: wireframes and design are approved in the plan stage, you watch the build on a staging link, and launch includes analytics and Search Console. Afterwards it's your call: a care plan, ongoing SEO, or the keys and a clean handover.

Ready to start?

It begins with a message and an audit. Tell us what you're trying to grow and we'll take it from there.