Content SEO

Content and on-page SEO that targets what customers actually search

Content that targets what your customers actually search for, researched, structured and optimised to rank, and written to turn readers into enquiries.

Content & on-page SEO, abstract technical illustration
Why this option

When it's the right call.

Content ranks when it matches real search intent and is structured for both readers and search engines. We research what your customers search, plan content around it, and write pages that earn rankings and drive action, not filler produced to hit a word count.

  • Your content doesn't rank or doesn't convert
  • You need a content plan tied to buying intent
  • You want quality, not churned-out filler
Who it's for

A good fit if…

  • Businesses whose content underperforms
  • Sites needing a real content strategy
  • Anyone wanting on-page work done properly
Probably not, if

Maybe look elsewhere if…

  • You need technical fixes first (start there)
  • You want cheap bulk articles with no strategy
What you get

What's included.

  • Keyword and search-intent research
  • A content plan mapped to your sales funnel
  • Written, optimised pages and articles
  • On-page SEO: titles, headings, internal links
  • Structured data where it strengthens results
  • Performance tracking against rankings and enquiries
Under the hood

How we actually build it.

The detail that separates a page that ranks and converts from one that just exists.

Intent matching, not keyword stuffing

Modern search ranks content by how well it satisfies what the searcher actually wants, not by keyword density. We research the real intent behind each target term, informational, comparison, or ready-to-buy, and write to match it exactly.

A content plan mapped to the funnel, not a random topic list

Content that only targets top-of-funnel informational searches rarely converts; content that only targets bottom-of-funnel buying terms has a small audience. We plan a mix across the funnel so the site captures visitors at every stage and moves them toward enquiring. Content is also what gives link building something worth pointing at.

On-page SEO as a discipline, not an afterthought

Titles, headings, internal linking and structured data are built into every piece as standard, not added later as a separate "SEO pass" that half-fixes what should have been right from the start.

Measured against enquiries, not just traffic

Rankings and traffic are inputs; what matters is whether content actually produces enquiries. We track content performance against that outcome, not just how many people land on the page.

Switching over

Migrating from something else?

A blog nobody plans or measures Outsourced generic articles with no strategy A site with no content programme at all

Where content already exists, we audit it against real search intent and performance first, some pages are worth improving, some are worth consolidating, and some were never worth publishing. We build the plan from that honest starting point rather than just adding more on top.

Avoid these

Common mistakes we don't make.

  • Writing to hit a word count instead of matching search intent
  • A content plan with no connection to the actual sales funnel
  • Treating on-page SEO as a final "pass" instead of building it in from the start
  • Publishing content and never measuring what it actually produces
  • Outsourcing to generic, low-cost writers with no strategic direction
Pricing

What it costs.

Fixed and itemised. Remove anything you don't need, add anything you do.

Content plan

From $350

Research and a prioritised plan, yours to execute.

  • Keyword + intent research
  • Content plan mapped to funnel
  • Prioritised topic list
Recommended

Plan + writing

From $600/mo

We plan and write on an ongoing basis.

  • Everything in Content plan
  • 2-4 pieces per month
  • On-page SEO included
  • Performance tracking

Full content programme

Quoted

Larger volume for competitive markets.

  • Higher content volume
  • Content refresh of existing pages
  • Dedicated strategy time

Add-ons

  • Extra content pieceFrom $90
  • Existing content auditFrom $250
Straight talk

When we'd point you elsewhere.

We'd rather lose the sale than sell you the wrong thing.

  • If technical issues are blocking your site from ranking at all, that's worth fixing before investing in content.

    Technical SEO

  • If you're unsure whether content or technical work is the bigger gap, a full audit will tell you.

    SEO audit

Questions

Before you get in touch.

Do you write the content or just plan it?

Both, strategy and writing. We can plan and hand over, or plan and write. The writing is done to rank and to convert, not to hit a word count.

How is on-page SEO included?

Every page we produce is optimised, titles, headings, internal links, structure and schema, as standard, not as a separate line item.

How do you decide what to write about?

Keyword and intent research mapped against your actual funnel, what your customers search at each stage, from early research to ready-to-buy.

Can you improve content that already exists?

Yes, often improving and consolidating existing pages is more valuable than writing entirely new ones, and we'll say so if that's what the audit shows.

More general questions about working with us are answered on the FAQ page, or just ask us directly.

Thinking about content & on-page SEO?

Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.