Citations

Citation building that makes your business details consistent everywhere

Consistent business listings across the web build the trust local search rewards. We build and clean up your citations so your NAP is right everywhere it counts.

Citation building, abstract technical illustration
Why this option

When it's the right call.

Search engines cross-check your business details across directories to decide how much to trust what your Google Business Profile says. Inconsistent or missing listings undermine your local rankings; consistent, accurate ones reinforce them. It's unglamorous work that quietly moves the needle on map-pack position.

  • Your business details are inconsistent online
  • You're missing from key local directories
  • You want a stronger local ranking foundation
Who it's for

A good fit if…

  • Local businesses building local SEO
  • Businesses that moved, rebranded or changed number
  • Anyone with messy or duplicate listings
Probably not, if

Maybe look elsewhere if…

  • Your citations are already clean and complete
  • You have no local search element at all
What you get

What's included.

  • A full audit of existing citations across the web
  • Corrections to every inconsistent detail found
  • New listings on key general and industry-specific directories
  • Duplicate listing identification and cleanup
  • A documented, consistent NAP record for future use
  • Priority data aggregators handled first, for broader downstream impact
Under the hood

How we actually build it.

The detail that separates a page that ranks and converts from one that just exists.

Data aggregators first, individual directories second

A handful of data aggregators feed information to dozens of smaller directories automatically. Correcting your details at the aggregator level fixes many downstream listings at once, we prioritise this before manually working through individual directories one by one.

Duplicates, the quiet source of local ranking confusion

Old addresses, rebrands or previous ownership often leave duplicate or outdated listings still live. These confuse search engines about which listing is authoritative, and we specifically hunt for and resolve them rather than only adding new citations on top.

Consistency down to formatting, not just content

A phone number formatted "+92 349 1444526" in one place and "0349-1444526" in another is technically the same number but can still read as inconsistent to automated matching systems. We standardise formatting, not just the underlying data.

Industry-specific directories, not just the generic ones

Beyond the well-known general directories, most industries have niche listing sites that carry real weight for that sector. We identify and prioritise these alongside the standard set, rather than treating all citations as equally generic.

Switching over

Migrating from something else?

A business that moved address or changed phone number A rebrand with outdated listings still live No citation work ever done

Where a business has changed address, name or number, old citations don't disappear on their own, they sit out there contradicting the current details. We track down and correct these specifically, not just add new listings on top of the confusion.

Avoid these

Common mistakes we don't make.

  • Fixing individual directories one by one before correcting data aggregators
  • Leaving duplicate or outdated listings live after a move or rebrand
  • Inconsistent formatting even when the underlying details are technically correct
  • Ignoring industry-specific directories in favour of only the generic ones
  • Treating citation building as a one-time task rather than an occasional check
Pricing

What it costs.

Fixed and itemised. Remove anything you don't need, add anything you do.

Citation cleanup

From $250

Audit and correction of existing listings.

  • Full citation audit
  • Aggregator corrections
  • Duplicate resolution
Recommended

Cleanup + building

From $400

Cleanup plus new listings on key directories.

  • Everything in Cleanup
  • Top 20-30 directory listings
  • Industry-specific directories
  • Documented NAP record

Ongoing monitoring

From $50/mo

Catch drift and new duplicates over time.

  • Periodic re-checks
  • New listing opportunities
  • Consistency monitoring

Add-ons

  • Additional niche directoryFrom $25
  • Multi-location citation setFrom $150/location
Straight talk

When we'd point you elsewhere.

We'd rather lose the sale than sell you the wrong thing.

Questions

Before you get in touch.

What's a citation?

Any online mention of your business name, address and phone, directories, listings, profiles. Consistency across them signals trust to search engines.

How many citations do I need?

The key general and industry directories matter more than sheer volume. We prioritise the ones that count for your market rather than blasting out hundreds of low-value listings.

How long does cleanup take?

An initial audit and correction pass is typically two to three weeks, since some directories take time to process updates.

Do I need to do this again later?

Only if your details change again, or periodically to catch new duplicates, it's not something that needs constant redoing once done properly.

More general questions about working with us are answered on the FAQ page, or just ask us directly.

Thinking about citation building?

Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.