Email

Email marketing that nurtures leads and brings customers back

Your email list is the one audience you own outright. We build campaigns and automations that nurture leads and bring customers back, without landing in spam.

Email marketing, abstract technical illustration
Why this option

When it's the right call.

Email consistently returns more per pound spent than almost any other channel, because you're talking to people who already know you. Set up welcome sequences, nurture flows and campaigns that sell, and your list becomes a reliable revenue engine rather than an untapped asset sitting idle.

  • You have a list you're not using well
  • You want repeat sales and nurtured leads
  • You want automations working while you sleep
Who it's for

A good fit if…

  • Businesses with an email list or lead flow
  • E-commerce wanting repeat purchases
  • Service businesses nurturing enquiries over time
Probably not, if

Maybe look elsewhere if…

  • You have no list and no way to build one yet
  • You're only after one-off traffic, not ongoing relationships
What you get

What's included.

  • Email platform setup and list hygiene
  • Welcome and nurture automations built around your funnel
  • Campaign design and copy that actually sells
  • Segmentation so messages stay relevant to each subscriber
  • Deliverability configuration so mail reaches the inbox
  • Reporting on opens, clicks and, most importantly, revenue
Under the hood

How we actually build it.

The detail that separates a page that ranks and converts from one that just exists.

Deliverability, handled before anything else

Beautiful emails that land in spam are worthless. We configure authentication (SPF, DKIM, DMARC), keep list hygiene clean, and follow sending practices that protect your domain's reputation, the unglamorous foundation everything else depends on.

Automations mapped to your actual funnel

A generic welcome sequence sold as a template rarely fits a specific business. We map automations to your real customer journey, what a new subscriber needs to hear first, what turns a lead into a sale, what brings a past customer back.

Segmentation, so relevance beats volume

Sending every email to your entire list regardless of interest or behaviour is how open rates decline over time. We segment based on behaviour and interest so each message is relevant to the people receiving it.

Measured on revenue, not just opens

Open and click rates are useful diagnostics, but the number that matters is revenue attributable to email. We track and report against that, not vanity engagement metrics that don't tie back to the business.

Switching over

Migrating from something else?

An unused or neglected email list A different email platform being outgrown No email marketing at all yet

Migrating between email platforms means careful handling of list data, automation logic and sending reputation, done properly, subscribers see no disruption and deliverability carries over cleanly to the new platform.

Avoid these

Common mistakes we don't make.

  • No authentication set up, so mail lands in spam regardless of content quality
  • A generic template automation that doesn't match the actual customer journey
  • Emailing the entire list the same message regardless of relevance
  • Never cleaning the list, letting bounces and inactive addresses hurt deliverability
  • Measuring success by opens instead of actual revenue generated
Pricing

What it costs.

Fixed and itemised. Remove anything you don't need, add anything you do.

Setup

From $400

Platform, deliverability and core automations.

  • Platform setup + authentication
  • Welcome sequence
  • List segmentation
Recommended

Managed

From $500/mo

Ongoing campaigns and automation refinement.

  • Everything in Setup
  • Monthly campaigns
  • Automation optimisation
  • Revenue reporting

Full lifecycle programme

Quoted

Comprehensive automation across the customer lifecycle.

  • Full-funnel automations
  • Advanced segmentation
  • Dedicated strategy time

Add-ons

  • Extra automation flowFrom $150
  • List cleanup / re-engagement campaignFrom $200
Straight talk

When we'd point you elsewhere.

We'd rather lose the sale than sell you the wrong thing.

Questions

Before you get in touch.

Which platform do you use?

Whatever fits, Mailchimp, Klaviyo, MailerLite and others. We recommend based on your needs and budget rather than defaulting to one regardless of fit.

How do I avoid the spam folder?

Proper authentication setup, list hygiene, relevant content and good sending habits. We handle the technical side and advise on the rest.

Do you write the email copy?

Yes, campaign and automation copy is part of the service, written to sell without reading like a hard pitch every time.

How is success measured?

Revenue attributable to email campaigns and automations, alongside standard engagement metrics as supporting diagnostics.

More general questions about working with us are answered on the FAQ page, or just ask us directly.

Thinking about email marketing?

Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.