Placements

Guest posting on sites with real readers, not link farms

Articles published on sites people actually read, in your sector, written to be worth publishing. We vet every site by hand and turn down the ones that only sell links.

Why this option

When it's the right call.

Guest posting is the most abused tactic in the industry, because a whole economy exists to sell placements on sites built for no purpose but selling them. Those sites have no readers, no traffic and obvious footprints, and links from them do nothing or worse. Guest posting on sites with genuine audiences is a different activity entirely: it puts your expertise in front of the right readers and earns a contextual link from a page people reach. We only do the second, which is why we decline more sites than we accept.

  • You want placements on sites with real readers, not link inventory
  • You have expertise worth putting in front of somebody else's audience
  • You want to see traffic and relevance data before a site is approved
  • You have bought placements before and suspect they were worthless
Who it's for

A good fit if…

  • Businesses with genuine expertise in a defined sector
  • Brands competing in markets where the leaders have strong link profiles
  • Companies with a solid site that needs authority rather than more pages
  • Agencies who want placements vetted to a standard they can defend to a client
Probably not, if

Maybe look elsewhere if…

  • If you want twenty placements a month, our vetting will not produce that volume
  • If your site is thin or slow, links will not compensate and we will say so
  • If you want the cheapest possible cost per link, the market has plenty of sellers and we are not one
What you get

What's included.

  • Prospecting for sites with genuine audiences in or adjacent to your sector
  • Hand vetting: real traffic, real readership, editorial standards, outbound link patterns
  • Pitching angles the publication would want regardless of the link
  • The article written properly, to that publication's audience and standards
  • One contextual, relevant link, with anchor text chosen to keep your profile natural
  • The live URL, the metrics it was approved on, and the cost, reported per placement
Under the hood

How we actually build it.

The detail that separates a page that ranks and converts from one that just exists.

What gets a site declined

A "write for us" page listing prices. Traffic that does not match the domain metrics. Categories with no relationship to each other, finance beside pet care beside casinos. Outbound commercial links in every post. Content that reads as translated or generated. Any of these and we pass, regardless of the domain rating.

Domain rating is a third-party estimate and it is the number this market is built on inflating. We treat it as one input and weight actual readership far higher.

Paid placements are disclosed

Where a publication charges a fee, that is a paid link, and Google's position is that paid links should carry rel="sponsored" or rel="nofollow". We tell you which of your placements were paid and which were earned on the pitch alone, because the two are genuinely different products and only one of them is being sold to you as the other everywhere else.

Some of the strongest placements involve no fee at all: a good pitch to the right editor still works, and we try that route first on every prospect.

The article has to earn its place

An editor accepting a piece is accepting it for their readers. Articles that read as vehicles for one link get cut, edited into uselessness, or quietly removed months later, which is how placements disappear from reports.

We write for the publication first. The link sits where it genuinely helps the reader, usually once, in context, and it survives because the article around it deserves to.

Anchors and pacing kept natural

We vary anchor text across placements and keep exact-match commercial phrases a small minority, because a run of identical anchors is the clearest manufactured pattern there is. We also spread placements over time rather than landing them in one week.

If you ask us to point six placements at one page with the same phrase, we will explain why that is the request most likely to undo the work.

Avoid these

Common mistakes we don't make.

  • Buying from marketplaces where every site exists to sell links
  • Judging sites on domain rating instead of whether anyone reads them
  • Accepting placements on sites whose categories have no relationship to each other
  • Using the same exact-match anchor across every placement
  • Publishing thin articles that editors later remove, taking the link with them
  • Presenting paid placements as earned editorial coverage
Pricing

What it costs.

Fixed and itemised. Remove anything you don't need, add anything you do.

Single placement

From $180

One vetted placement, start to finish.

  • Site prospecting and vetting
  • Pitch and approval
  • Article written
  • Live URL and metrics reported
Recommended

Placement programme

From $650/mo

A steady, paced run of placements.

  • Three to four placements monthly
  • Anchor and pacing strategy
  • Mixed paid and earned
  • Full reporting including misses

Authority push

Quoted

A concentrated campaign in a hard market.

  • Higher-tier publications
  • Original data or research angle
  • Editor relationship building
  • Coverage reporting

Add-ons

  • Additional placementFrom $180
  • Original research for pitchingFrom $450
Straight talk

When we'd point you elsewhere.

We'd rather lose the sale than sell you the wrong thing.

Questions

Before you get in touch.

Is guest posting against Google's guidelines?

Guest posting itself is not; large-scale guest posting with keyword-rich anchors purely for links is named in the policy, and paid placements should be disclosed with rel="sponsored" or rel="nofollow". We keep volume sane, keep anchors natural, tell you which placements were paid, and decline sites that exist only to sell links. That is the line, and we would rather explain it than pretend it is not there.

How do you choose sites?

Real traffic that matches the domain metrics, a coherent subject area, editorial standards, and outbound link patterns that do not look like an inventory. We share the data we approved each site on, so you can disagree with a choice before we write anything.

How many placements will I get?

Three to four a month on the programme package. Sellers offering twenty are not vetting, because vetting is what limits the number.

What if the article gets removed later?

It happens, mostly on sites that were never worth using. We monitor live placements and re-place at no cost if one we sourced disappears within twelve months.

Do you use private blog networks?

No. A PBN is a network of sites owned to sell links, it is an explicit policy violation, and the downside lands on your domain rather than ours. If a supplier will not name the sites, that is what you are being sold.

More general questions about working with us are answered on the FAQ page, or just ask us directly.

Thinking about guest posting?

Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.