SaaS & MVPs

SaaS and MVP development that gets a working product in front of users fast

The fastest way to find out whether a product works is to put a real version in front of real users. We scope, design and build that first version, with sign-up, billing and an admin panel, and stay on for what comes next.

Why this option

When it's the right call.

Most new products fail because they are built in the wrong order: months on features before anyone has paid for the core idea. An MVP, a minimum viable product, flips that. It is the smallest version that delivers the main promise to a real user well enough that they would pay for it. We help you cut the idea down to that, build it properly rather than as a throwaway, and launch it with the plumbing a real SaaS needs: accounts, subscriptions, permissions and the data to tell you what users actually do.

  • You have an idea, early interest, and no product yet
  • You need something real to show users, partners or investors
  • You want to learn from usage before spending on the full roadmap
Who it's for

A good fit if…

  • Founders with a validated problem and no technical co-founder
  • Businesses turning an internal tool or service into a product they can sell
  • Startups that need a working version for a pilot customer or a funding round
  • Teams whose first build stalled with another developer
Probably not, if

Maybe look elsewhere if…

  • You want the full roadmap built before launch. That is not an MVP, and it is far more expensive
  • You have not spoken to any potential users yet. Do that first, it is free
  • The product only needs a landing page to test demand. Start with a landing page
What you get

What's included.

  • A product discovery sprint: the core user, the core job and what is in and out of version one
  • UX flows and a clickable prototype to test with users before the build
  • Sign-up, login, roles and team accounts
  • Subscription billing through a provider such as Stripe or Paddle, where your country allows it
  • The core product features, built to production quality
  • An admin panel to manage users, plans and support
  • Product analytics so you can see what users actually do
  • Deployment, monitoring, backups and full handover of code and accounts
Under the hood

How we actually build it.

The detail that separates a page that ranks and converts from one that just exists.

Cutting the idea down to version one

Every founder's list is too long, and that is normal. In the discovery sprint we write down every feature, then sort them by one question: does the first user need this to get the main result? What survives is version one. The rest goes on a roadmap ordered by what users ask for after launch.

This is the single biggest saving in the project, often more than half of the original list, and it gets you to market months sooner.

Minimum, but not throwaway

An MVP is small in scope, not low in quality. We build it on mainstream, well-supported technology, usually Laravel or Next.js with a PostgreSQL or MySQL database, with tests on the parts that handle money and data. That way version two builds on version one instead of replacing it.

Security basics are not optional either: proper password handling, permissions between accounts, encrypted connections and backups. Early users trust you with their data from the first day.

The plumbing every SaaS needs

Accounts, teams and invitations, subscription plans and trials, invoices, password resets, transactional email and an admin panel: none of it is the exciting part, and all of it has to work. We build it once, properly, so your time goes on the features that make your product different.

Launch is the start, so plan for being found

A product nobody can find does not get the users it needs to learn from. Because we are an SEO-led agency, we plan the marketing site, the sign-up journey and the analytics alongside the product, and can run SEO or AI search optimization for it after launch. After that, an ongoing plan ships the roadmap in small releases, each one decided by what users actually did.

Switching over

Migrating from something else?

A no-code prototype that has hit its limits An unfinished build from another developer A spreadsheet or manual service you want to productise

Many MVPs start as something else: a no-code tool that worked for the first ten users, or a half-finished codebase from a previous developer. We review what exists before quoting. Sometimes the right move is to keep and extend it, sometimes to rebuild the core properly and migrate the users and data across. You get a clear recommendation and the reasoning behind it, not a default rebuild.

Avoid these

Common mistakes we don't make.

  • Building the whole roadmap before a single user has tried the core idea
  • Treating an MVP as throwaway code that has to be rewritten for version two
  • Leaving billing and accounts until the end
  • Launching without analytics, so there is nothing to learn from
  • The code and accounts held by the developer instead of the company
  • No plan for how the first users will find the product
Pricing

What it costs.

Fixed and itemised. Remove anything you don't need, add anything you do.

Discovery sprint

From $750

Version one defined and priced.

  • Core user and job defined
  • Feature cut to version one
  • Clickable prototype
  • Staged build quote
Recommended

MVP build

Custom quote

A live product real users can pay for.

  • Everything in Discovery
  • Accounts and roles
  • Subscription billing
  • Core features and admin panel
  • Analytics, launch and handover

Post-launch

Custom quote

Ship the roadmap in small releases.

  • Monthly development time
  • Releases driven by usage
  • Monitoring and support
  • Roadmap reviews

Add-ons

  • Product marketing siteQuoted
  • Code review of an existing buildQuoted
  • Mobile app companionQuoted
Straight talk

When we'd point you elsewhere.

We'd rather lose the sale than sell you the wrong thing.

  • If the product is mainly used on phones, plan it as a mobile app from the start.

    Mobile app development

  • If only your own team will use it, it is internal software rather than a SaaS, and it needs less of the plumbing.

    Custom software development

  • If you are still testing whether anyone wants it, a landing page with a waitlist is a cheaper first step.

    Landing page design

Questions

Before you get in touch.

What is an MVP?

A minimum viable product is the smallest version of a product that delivers its main promise to real users well enough that they would pay for it. It is used to learn what users actually want before spending on the full roadmap.

How much does an MVP cost?

A discovery sprint starts from $750. It defines exactly what goes into version one and ends with a fixed, staged quote for the build, so you know the full price before development starts.

How long does it take to build an MVP?

The discovery sprint takes one to two weeks. Most MVPs take eight to fourteen weeks to build after that, released to a test environment in stages along the way.

Will I need to rebuild it later?

It should not need rebuilding. We keep the scope small but build on mainstream technology with production-quality code, so later versions extend it.

Do I own the code and the product?

Yes. The code, the hosting, the billing account and the domain are all in your company's name.

More general questions about working with us are answered on the FAQ page, or just ask us directly.

Thinking about SaaS & MVP development?

Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.