UTM link builder.
Add UTM tags to any link so Google Analytics shows exactly which post, ad, email, WhatsApp broadcast or flyer each visit came from. Pick a preset or fill in your own source, medium and campaign, and copy the finished link.
- Free, no sign-up
- Runs in your browser. Nothing you enter is sent to us.
How to use the UTM Link Builder
- Paste the page address you want people to land on.
- Pick a preset (WhatsApp, Facebook, email…) or type your own source and medium.
- Give the campaign a short name, like eid-sale-2026.
- Copy the link, or open it in the QR code generator for print.
What UTM tags are
UTM tags are extra parameters on the end of a link, like ?utm_source=facebook&utm_medium=social&utm_campaign=eid-sale. They don't change the page, but Google Analytics reads them and files the visit under that source and campaign. Without them, visits from WhatsApp, email apps and QR codes usually show up as "direct", and you can't tell which of your efforts worked.
- utm_source: where the visit comes from (facebook, newsletter, whatsapp, flyer).
- utm_medium: the type of channel (social, email, cpc, qr, referral).
- utm_campaign: the campaign or promotion (eid-sale-2026, spring-launch).
- utm_content (optional): which link or ad, to tell two versions apart.
- utm_term (optional): the keyword, mainly for paid search.
Rules that keep reports clean
- Use lower case everywhere. GA4 treats "Facebook" and "facebook" as different sources.
- Use hyphens, not spaces.
- Agree on a naming list with your team, and stick to it.
- Never add UTM tags to links between pages on your own site: it resets the visitor's source.
- Google Ads adds its own tracking automatically (auto-tagging), so you don't need UTMs there.
Where UTMs help most
Anywhere a visit would otherwise look "direct": WhatsApp broadcasts and status updates, email newsletters, PDF brochures, social bios, and QR codes on printed material. Pair a tagged link with our QR code generator and you can measure exactly how many visits each flyer or banner brought in. For full tracking setup, see our digital marketing services.
About the UTM Link Builder.
What are UTM parameters?
Tags added to the end of a link (utm_source, utm_medium, utm_campaign and optionally utm_content and utm_term) that tell Google Analytics where a visit came from.
Do UTM tags affect SEO?
No, as long as you only use them on links from outside your site and your pages have canonical tags. Don't use them on internal links.
Where do I see UTM results in GA4?
In Reports, Acquisition, Traffic acquisition. Change the dimension to "Session source / medium" or "Session campaign".
Do I need UTMs for Google Ads?
Usually not. Google Ads auto-tagging passes campaign data to GA4 automatically when the accounts are linked.
Are UTM tags case sensitive?
Yes. Use lower case consistently, or the same source will show up as several rows in your reports.
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