Google Analytics and tracking tag checker.

Why check your tracking

Tracking quietly breaks more often than people think. A theme update removes the code, a developer pastes it twice, an old Universal Analytics tag keeps running after it stopped working, or a new site launches without it. Every week without working tracking is a week of decisions made blind.

• Confirm GA4 is on every page, with the right measurement ID.
• Spot duplicate tags that double-count visits.
• Find leftover Universal Analytics code, which Google shut down in 2024.
• Check ad pixels are installed before spending money on Meta or Google Ads.
• See what tools a competitor uses.

What we can and can't see

This tool reads the HTML the server sends. It finds tags written into the page and their IDs. It can't see tags that Google Tag Manager or a consent tool loads later in the browser, and it can't tell whether events and conversions are set up correctly inside your accounts. When we find Tag Manager, assume more tags may be loading through it.

Setting tracking up properly

• Use Google Tag Manager as the single place for all tags.
• Track the actions that matter as conversions: form sends, calls, WhatsApp clicks, purchases.
• Link GA4 with Google Ads and Search Console.
• If you have visitors from the UK or EU, use a consent banner with Google Consent Mode.
• Test with GA4's DebugView and Tag Manager's Preview mode before trusting the numbers.

Turning data into decisions

Tracking is only useful if someone reads it. Our Google Ads management and Meta ads services start with tracking set up correctly, and our conversion rate optimisation work uses it to find where visitors drop off.