Urdu and Arabic SERP preview.

Why right-to-left snippets need their own check

Google cuts titles and descriptions by pixel width, not character count. Urdu and Arabic letters change shape depending on their position and join to each other, so a title can be much wider (or narrower) than its character count suggests. Previewing tools built for English often display RTL text in the wrong direction, or measure it wrongly.

Urdu has an extra quirk: Google shows it in Naskh-style fonts, not the Nastaliq style many Urdu readers expect. Your title will look like the preview here, not like a Nastaliq newspaper headline.

Writing Urdu and Arabic titles

• Put the main keyword first. In right-to-left text, "first" means the right-hand side, which is also the part least likely to be cut.
• Keep your brand at the end, after a separator.
• Mixing English brand names into Urdu or Arabic is fine; the preview handles mixed text.
• Use the words people really search for, which are often not a direct translation of your English keywords.
• Give each language version its own page and URL, linked with hreflang.

Related tools

For English snippets, use our SERP preview tool. Count Urdu text with the Urdu word counter or Arabic with the Arabic word counter, and check your language versions are linked properly with the canonical and hreflang checker.