Redirect checker.

The redirect status codes

• 301 Moved Permanently: the page has a new home for good. Search engines pass its rankings to the new URL. Use this for most redirects.
• 308 Permanent Redirect: the same as 301, but the browser must keep the request method. Fine to use.
• 302 Found and 307 Temporary Redirect: the move is temporary. Search engines keep the old URL indexed. Right for short-term changes only.
• 303 See Other: used after a form is submitted. Not for moving pages.

Why redirect chains matter

A chain is when one redirect leads to another: http://example.com to https://example.com to https://www.example.com to the page. Each hop adds delay, especially on mobile connections, and Google follows only a limited number before giving up. Point every old URL straight at its final destination.

A loop is when redirects send the visitor in a circle and the page never loads. Browsers show "too many redirects". It usually comes from two rules fighting each other, often a hosting setting and a plugin.

One domain, one address

Your site can be reached four ways: http and https, each with and without www. Pick one, normally https with or without www, and 301 the other three to it. Otherwise search engines may treat them as duplicates and split your rankings between them.

Redirects during a redesign or migration

Changing URLs during a redesign without redirects is one of the fastest ways to lose search traffic. Every old URL that had rankings or links needs a 301 to the most relevant new page. Our website migration SEO service plans and tests this, and our website redesign projects include it as standard.