Migration SEO

Website migration SEO that protects your rankings through the move

Changing platform, domain or design? We protect your search rankings through the move, full URL mapping, redirects, and monitoring so nothing slips.

Website migration SEO, abstract technical illustration
Why this option

When it's the right call.

The riskiest moment for your SEO is a migration. Miss a redirect or change URLs carelessly and months, sometimes years, of ranking evaporate. We run the SEO side of migrations specifically, so your visibility carries over intact regardless of what's changing underneath.

  • You're replatforming, redesigning or changing domain
  • You can't afford to lose rankings in the move
  • You want the SEO side handled by a specialist, not an afterthought
Who it's for

A good fit if…

  • Sites moving platform or host
  • Redesigns that change URLs or structure
  • Domain changes and consolidations
Probably not, if

Maybe look elsewhere if…

  • Nothing about your URLs or content is changing
  • You're starting a brand-new site with no ranking history to protect
What you get

What's included.

  • Pre-migration crawl and full URL mapping
  • A redirect plan for every changed URL
  • Metadata and structure preservation across the move
  • Post-launch crawl and close monitoring
  • Search Console handling and issue resolution
  • A rollback plan if something goes wrong
Under the hood

How we actually build it.

The detail that separates a page that ranks and converts from one that just exists.

A specialist layer, not a side effect of the main project

On many migrations, SEO is treated as something that "should be fine" if the redirects are set up, and that's exactly how rankings get lost. We treat the SEO side as its own workstream with its own checklist, run in parallel with whoever's handling the platform move itself.

Full crawl before anything changes

Every indexed URL, its rankings, its backlinks and its metadata are documented before the migration starts, a snapshot to measure against and to know exactly what needs to be preserved or redirected.

Redirect mapping that accounts for real traffic, not just URL structure

A technically correct redirect can still be the wrong one if it sends valuable traffic to an irrelevant page. We map redirects based on actual content match and traffic value, not a mechanical old-URL-to-new-URL formula.

Close monitoring in the highest-risk window

The two to four weeks after a migration are when problems surface, a missed redirect, a deindexed page, a ranking drop. We monitor daily in that window and can act quickly, rather than discovering an issue a month later in a routine report.

Switching over

Migrating from something else?

Any platform change where SEO risk is the main concern A redesign that will change URL structure A domain consolidation or rebrand

This service pairs with whoever is handling the technical side of a platform, host or domain change, we own the SEO risk specifically: the crawl, the mapping, the redirects, and the monitoring, regardless of who builds the new site itself.

Avoid these

Common mistakes we don't make.

  • Treating SEO as an assumed side effect of "just setting up redirects"
  • No pre-migration crawl to know what needs protecting
  • Redirects mapped by URL pattern alone, ignoring actual content relevance
  • No close monitoring in the critical weeks after launch
  • No rollback plan if the migration causes an unexpected drop
Pricing

What it costs.

Fixed and itemised. Remove anything you don't need, add anything you do.

Migration SEO, small

From $350

For smaller sites with a contained URL set.

  • Pre-migration crawl
  • Redirect mapping
  • 2-week post-launch monitoring
Recommended

Migration SEO, standard

From $700

For most business migrations.

  • Everything in Small
  • 4-week monitoring
  • Search Console issue handling
  • Rollback plan

Migration SEO, complex

Quoted

Large sites, multi-domain or e-commerce moves.

  • Large-scale mapping
  • Extended monitoring
  • Dedicated availability during launch

Add-ons

  • Extended monitoring (60 days)From $150
  • Backlink redirect auditFrom $200
Straight talk

When we'd point you elsewhere.

We'd rather lose the sale than sell you the wrong thing.

Questions

Before you get in touch.

You also offer "website migration" under web design, what's the difference?

The web design service moves the site itself (content, data, hosting). This is the SEO layer, ensuring the move doesn't cost you rankings. On a full project we do both together.

When should you be involved?

Before the migration, not after. The mapping and redirect plan need to be ready before launch, retrofitting after a drop is much harder than preventing it.

What if rankings drop anyway?

Close post-launch monitoring means we usually catch and fix issues within days. If a drop is more serious, we investigate immediately rather than waiting for a scheduled report.

Can you work alongside our existing developer?

Yes, this service is designed to plug into any migration project, regardless of who's handling the technical build.

More general questions about working with us are answered on the FAQ page, or just ask us directly.

Thinking about website migration SEO?

Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.