Keyword density checker.

What keyword density is, and why it matters less than it used to

Keyword density is how often a word appears as a share of all the words: 10 uses in 500 words is 2%. Years ago, repeating a keyword more often helped a page rank. Today Google understands topics, synonyms and context, so there's no ideal percentage. A page can rank for a phrase it uses only once.

Density is still a useful check in two directions. If your main topic barely appears, the page may not be clearly about it. If one word dominates, the text probably reads as repetitive, and heavy repetition can look like keyword stuffing.

How to use the results

• The top two- and three-word phrases should describe what the page is about. If they don't, the focus is off.
• Use the keyword in the places that matter: title, H1, first paragraph, a subheading or two. Then write naturally.
• Cover related words and questions people ask, rather than repeating one phrase.
• Treat anything well above 3% for a single word as a prompt to read the text aloud and see if it sounds natural.

Better than density: covering the topic

Pages that rank well usually answer the searcher's question more completely than the competition: the details, comparisons, prices and next steps they need. Look at the pages already ranking for your keyword and ask what they cover that you don't. That's the core of our content SEO work. For writing quality, try our readability checker too.