Link building

Link building that earns authority instead of buying it

The earned tier of our off-page work: authoritative, relevant links won through genuine outreach and content worth covering, never bought from sites that exist to sell them.

Link building, abstract technical illustration
Why this option

When it's the right call.

Links remain one of the strongest ranking signals, but the wrong ones are worse than none. We build links the durable way, real relationships, genuinely useful content, and relevance, so your authority grows without risking a Google penalty that undoes years of work.

  • Your content ranks below weaker competitors
  • You want authority earned through coverage rather than bought in bulk
  • You've been burned by spammy link services before
  • You want the earned and the built sides of off-page run as one plan
Who it's for

A good fit if…

  • Sites in competitive markets
  • Businesses with good content that under-ranks
  • Anyone recovering from bad past link building
Probably not, if

Maybe look elsewhere if…

  • Your technical SEO and content aren't sorted yet (start there)
  • You want cheap bulk links (we won't do that)
What you get

What's included.

  • Link and competitor gap analysis
  • Genuine outreach to relevant, authoritative sites
  • Digital PR and linkable content ideas
  • Only relevant, quality-vetted targets, never link farms
  • Transparent reporting of every link earned
  • A disavow review if past link building has left risky links behind
Under the hood

How we actually build it.

The detail that separates a page that ranks and converts from one that just exists.

Relevance first, authority second

A link from a low-authority site in your actual industry is often worth more than a link from a high-authority site with no topical connection. We prioritise relevance in outreach targets, because that's what search engines increasingly weigh alongside raw authority.

"Linkable" content, built to be worth linking to

Outreach only works if there's a genuine reason for someone else to link to you, original research, a useful tool, a genuinely helpful guide. We identify or create content specifically designed to earn links, rather than asking for links to a generic service page.

Outreach as relationship-building, not mass email

Personalised, relevant outreach to sites that make sense converts at a fraction of the volume but a much higher rate than mass templated pitches, and doesn't burn your domain's reputation with spam complaints.

Cleaning up past damage, when it exists

If a site has previously used bought or spammy links, we review the existing link profile and, where necessary, disavow the risky ones, undoing exposure before building anything new on top.

Switching over

Migrating from something else?

A previous agency using bought or spammy links No link-building activity at all A site that's been manually penalised for link schemes

If a site is recovering from risky past link building, we start with a full link-profile audit and disavow file before any new outreach, building fresh links on top of an unresolved penalty risk just compounds the problem.

Avoid these

Common mistakes we don't make.

  • Buying links from marketplaces or link farms
  • Mass templated outreach with no genuine relevance to the target site
  • Chasing volume of links instead of quality and relevance
  • No content actually worth linking to before starting outreach
  • Ignoring a toxic existing link profile from past bad practice
Pricing

What it costs.

Fixed and itemised. Remove anything you don't need, add anything you do.

Link audit

From $300

Review existing link profile and risk.

  • Full link profile audit
  • Toxic link identification
  • Disavow file if needed
Recommended

Ongoing outreach

From $500/mo

Continued relevant link acquisition.

  • Monthly outreach campaigns
  • Linkable content ideas
  • Transparent link reporting

Digital PR campaign

Quoted

A concentrated push for high-value coverage.

  • Original research / campaign content
  • Press + publication outreach
  • Coverage reporting

Add-ons

  • Linkable asset creationFrom $400
  • Disavow file preparationFrom $200
Straight talk

When we'd point you elsewhere.

We'd rather lose the sale than sell you the wrong thing.

  • If your technical foundation or on-page content isn't solid yet, that's worth fixing before investing in links.

    Technical SEO

  • If you're not sure where you stand yet, a full SEO audit will show whether links are actually your priority gap.

    SEO audit

  • If your brand footprint is thin or inconsistent, outreach lands harder than it should. The foundation and property side of off-page comes first.

    Off-page SEO

Questions

Before you get in touch.

Do you buy links?

Not on this service. Everything here is earned through outreach, relationships and content worth covering. We do run paid placements as a separate, clearly-labelled part of our off-page work, where the fee and the disclosure are shown to you per placement. What we never do either way is buy from link farms or private networks, which is the thing that actually causes penalties.

How many links will I get?

Quality beats quantity every time. A few strong, relevant links outperform dozens of weak ones, we focus there and report exactly what's earned.

Can you fix a penalty from past link building?

We can help, a link audit and disavow file is the standard first step, though recovery timelines depend on the severity and Google's own review process.

How long until link building shows results?

Individual links can be earned within weeks; the ranking impact of a stronger link profile typically builds over several months.

More general questions about working with us are answered on the FAQ page, or just ask us directly.

Thinking about link building?

Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.