Get your product and category pages ranking, the technical work, keyword-mapped structure and content that turns search traffic into sales.
E-commerce SEO has its own challenges: thousands of pages, duplicate content risks, faceted navigation, and product pages that need to both rank and convert. Get the structure right and category pages become a compounding source of sales rather than a technical liability.
The detail that separates a page that ranks and converts from one that just exists.
Filters for size, colour and price generate huge numbers of near-duplicate URLs on most e-commerce platforms. Left unmanaged, this wastes crawl budget on pages that shouldn't rank and can trigger duplicate-content penalties. We configure canonicals and indexation rules so only the pages worth ranking get crawled and indexed.
Product pages compete individually; category pages can rank for broader, higher-volume commercial terms and act as the entry point for an entire product line. We treat category page content and structure as a priority, not an afterthought behind individual product listings.
Product schema, price, availability, review ratings, is what earns the star ratings and pricing shown directly in search results. We implement this properly across the catalogue, not just on a handful of example pages.
Related products, "customers also viewed" and category cross-links all shape how authority flows through a large site. We structure these deliberately so your best-selling and highest-margin products get the internal support they need to rank.
E-commerce SEO work often starts after a platform migration or a catalogue that's outgrown its original structure. We audit what changed or grew, fix the structural issues first, then move into ongoing optimisation of category and product content.
Fixed and itemised. Remove anything you don't need, add anything you do.
From $400
Diagnosis specific to store structure and catalogue.
From $600/mo
Continued category and product optimisation.
Quoted
Stores with thousands of SKUs.
We'd rather lose the sale than sell you the wrong thing.
If the store itself needs rebuilding before SEO work makes sense, our e-commerce development service covers that first.
If most of your customers are local rather than nationwide, Local SEO may be the higher-leverage investment.
These are the pieces that most often go alongside e-commerce SEO, and the ones we'd raise on a call.
Online stores that convert and load fast.
Plan your storeFix crawlability, speed and structure.
See what we'd fixContent that targets buying intent.
Plan your contentSectors we do this for: printing & manufacturing.
WooCommerce, Shopify and most major carts. The principles are the same; the implementation differs by platform.
Both matter, but category pages often carry the most ranking potential for commercial terms. We map keywords across the whole structure, not just individual products.
A common e-commerce SEO problem, using the same description as every other retailer selling the product. We rewrite key product and category content to be genuinely distinct.
Technical fixes can show results within weeks; competing for well-established commercial terms typically takes several months of sustained work.
More general questions about working with us are answered on the FAQ page, or just ask us directly.
Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.
