Web apps

Custom web application development built around how you actually work

Dashboards, portals, booking systems and internal tools, custom web applications built around how you actually work, secure and ready to scale.

Custom web application development, abstract technical illustration
Why this option

When it's the right call.

When off-the-shelf software doesn't fit how you work, a custom web application does exactly what you need and nothing you don't. We build tools around your actual workflow, for your team, your customers, or both, rather than bending your process to fit someone else's product.

  • Off-the-shelf tools don't fit your process
  • You need a portal, dashboard or internal tool
  • You want software that scales with the business
Who it's for

A good fit if…

  • Businesses with a workflow no product quite fits
  • Teams needing internal tools or client portals
  • Startups building a product MVP
Probably not, if

Maybe look elsewhere if…

  • A well-supported existing product already does the job
  • You need a simple brochure site, not an application
What you get

What's included.

  • Discovery to map your actual workflow and requirements
  • Secure, scalable architecture chosen for the problem
  • Custom UI built for the people actually using it
  • Integrations with the tools you already run on
  • Testing across the flows that matter most
  • Documentation and a proper handover
Under the hood

How we actually build it.

The detail that separates a page that ranks and converts from one that just exists.

Discovery before a line of code

We map your actual workflow first, who does what, in what order, and where the friction currently is. A custom application built on a misunderstood process just digitises the friction. Getting this right up front is what separates a tool people actually use from one they route around.

Architecture chosen for the problem, not a default stack

A booking system, a data-heavy dashboard and a multi-tenant portal have different technical demands. We choose the database, framework and hosting model to fit what you're actually building, typically Laravel for data-and-logic-heavy back-ends, Next.js when the front end needs to feel like a product.

Built for the people using it, not a generic admin theme

Internal tools are notorious for being unusable because nobody designed the interface around the actual task. We design the UI around the specific workflow, the fields that matter, in the order they're needed, rather than dropping in a generic CRUD admin panel.

Integrations, tested for the failure cases too

Most applications need to talk to something else, a payment processor, an email system, an existing database. We build these integrations to handle the unhappy path (a failed API call, a timeout) as carefully as the happy one, since that's where untested tools actually break in production.

Switching over

Migrating from something else?

A spreadsheet doing a database's job A patchwork of disconnected tools An outgrown off-the-shelf product

Most custom application projects replace a spreadsheet, an email chain, or a rigid off-the-shelf tool that's been stretched past its limits. We start by understanding what the current process actually does, including the workarounds, so nothing important gets lost in the move to something purpose-built.

Avoid these

Common mistakes we don't make.

  • Building the application around a generic template instead of the real workflow
  • Skipping discovery and guessing at requirements
  • No plan for what happens when an integration fails
  • Over-engineering for scale the business doesn't have yet
  • No documentation, making the tool unmaintainable by anyone else
Pricing

What it costs.

Fixed and itemised. Remove anything you don't need, add anything you do.

Internal tool

From $1,500

A focused tool for a specific internal process.

  • Single core workflow
  • Secure architecture
  • Basic admin interface
  • Documentation
Recommended

Portal / product MVP

From $3,500

A fuller application with users and data.

  • User accounts + roles
  • Multiple workflows
  • Integrations included
  • Testing + handover

Custom platform

Quoted

Larger, multi-tenant or complex platforms.

  • Custom architecture
  • Multiple integrations
  • Scalable infrastructure
  • Ongoing partnership

Add-ons

  • Extra integrationFrom $300
  • Ongoing development retainerFrom $500/mo
Straight talk

When we'd point you elsewhere.

We'd rather lose the sale than sell you the wrong thing.

  • If your team needs to edit content more than run workflows, a CMS-based site is simpler and cheaper.

    WordPress development

  • If the interface needs to feel like a fast, modern product with heavy client-side interaction, Next.js is often the better foundation.

    Next.js & React development

  • If the people using it are your own staff, running operations rather than serving customers, that is custom internal software.

    Custom software development

Questions

Before you get in touch.

What do you build applications with?

Typically Laravel (PHP) or Next.js/React, chosen to fit the project. We recommend the stack that suits your needs and team, not the one we'd prefer to build in.

Do I own the code?

Completely, the code, the infrastructure and the accounts are all in your name from day one.

How long does a custom build take?

A focused internal tool can be four to six weeks; a fuller product or portal is usually two to four months, depending on scope.

Can you maintain it after launch?

Yes, either an ongoing development retainer for continued feature work, or a care plan for updates and stability, depending on what you need.

More general questions about working with us are answered on the FAQ page, or just ask us directly.

Thinking about custom web application development?

Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.