If people cannot work out how to use your product, they do not use it, and they do not pay for it. We design apps and web products that are obvious to use, tested with real users before a line of code is written.
Design is the cheapest place to fix a product. Moving a button in a prototype takes minutes; moving it after it has been built, tested and released takes days. UX design works out what users need to do and the clearest path to doing it. UI design makes that path look trustworthy and consistent. Together they decide whether people complete sign-up, find the feature they need and come back. We design in that order, flows first and visuals second, and test with real users before anything goes to development.
The detail that separates a page that ranks and converts from one that just exists.
Most usability problems are structural: too many steps, decisions in the wrong order, a key action hidden in a menu. Visual polish cannot fix those. So we start with the journeys that matter most, such as signing up, completing the core task or upgrading, and map each one step by step before designing any screen.
Wireframes then settle what is on each screen and how it behaves. Because they are deliberately plain, feedback stays on the structure rather than on colours.
We build clickable prototypes and watch a handful of real users try to complete real tasks. Five sessions usually reveal most of the serious problems. Changing a prototype costs hours; changing built software costs weeks.
For an existing product, we also read the analytics and support tickets to see where people actually get stuck, then test fixes against that.
Products drift as they grow: a slightly different button here, a new shade of blue there. We deliver a design system with reusable components, colour and type rules, spacing, and every state such as hover, error, empty and loading. Developers build from it, and new screens stay consistent without designing everything from scratch.
A beautiful design that is expensive to build is a bad design. Because we also build software, our designs account for how they will be built, with realistic data, edge cases and responsive behaviour. Handover includes specs and assets, and we review the build against the design so nothing is lost in translation.
Redesigning a live product does not mean changing everything at once, which would upset the users you already have. We start with the journeys where analytics and support show the most people struggling, redesign those, test them, and release them in stages. The design system is built as we go, so each redesigned area also makes the next one faster.
Fixed and itemised. Remove anything you don't need, add anything you do.
From $400
Where users get stuck, and what to fix.
Custom quote
Flows, prototype and UI for a product.
Custom quote
Ongoing design alongside your developers.
We'd rather lose the sale than sell you the wrong thing.
If the goal is more enquiries from your marketing site rather than a better product, conversion rate optimization is the closer fit.
If the design is for a new product that still has to be built, scope design and build together as an MVP.
These are the pieces that most often go alongside UI/UX design, and the ones we'd raise on a call.
UX (user experience) design works out what users need to do and the clearest path to doing it, through research, flows and wireframes. UI (user interface) design makes that path look clear, consistent and trustworthy. Both are needed, and UX comes first.
We design and prototype in Figma, and share files with you and your developers throughout.
A UX audit of an existing product starts from $400. Full product design is quoted after that, based on the number of journeys and screens, so you get a fixed price before work starts.
Yes. We hand over specs, assets and a design system, and review the build against the design. We can also build it ourselves if you prefer.
A UX audit takes about a week. Product design for a focused set of journeys usually takes three to six weeks, including user testing.
More general questions about working with us are answered on the FAQ page, or just ask us directly.
Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.
