Reports

Annual report design that turns dense data into something people read

Turn a dense report into something people actually read. Clear, on-brand annual and corporate reports where the data is easy to follow and the message lands.

Annual report design, abstract technical illustration
Why this option

When it's the right call.

Reports are where good information goes to be ignored, unless they're designed for reading. We structure and design reports so the narrative is clear, the data is legible, and the whole document reflects well on the organisation behind it, rather than looking like a compliance obligation nobody wanted to produce.

  • You have a report that's dense or hard to read
  • You want data presented clearly, not as a wall of numbers
  • You need it polished and on-brand
Who it's for

A good fit if…

  • Organisations producing annual or impact reports
  • Businesses with data-heavy documents
  • Anyone whose reports look dated or hard to follow
Probably not, if

Maybe look elsewhere if…

  • You need a short one-page document (that's simpler, see brochure design)
  • You have no content or data prepared yet
What you get

What's included.

  • A report structure that guides the reader through, not just lists sections
  • Clear data visualisation, the right chart for the data, not a default one
  • On-brand, genuinely readable typesetting throughout
  • Print and screen-ready PDF exports
  • An editable template option so future years are faster to produce
  • Guidance on which data actually deserves a chart versus a simple figure
Under the hood

How we actually build it.

The detail that separates a page that ranks and converts from one that just exists.

Narrative structure, not just sequential sections

A report that moves from "here's our year" through the numbers to what it means for the future reads very differently from one that's just a sequence of mandatory sections. We build in a narrative arc even within a document that has required structural elements.

Data visualisation matched to what the number actually means

A trend over time deserves a line chart; a comparison between categories deserves a bar chart; a single important figure deserves to be large and isolated, not buried in a table. We choose the visualisation based on what the data is actually saying, not habit.

Typesetting for a document people will actually read start to finish

Long-form reports need different typographic choices than a one-page brochure, line length, hierarchy across many section levels, and enough visual breathing room that dense pages don't feel exhausting to get through.

Built as a template where next year matters

For recurring reports, we build the design as a genuine template, consistent structure your team can populate with next year's content and data without redesigning from scratch each time.

Switching over

Migrating from something else?

A previous year's report built in general office software A dense, text-heavy report with minimal design A first-time report with no prior template

For organisations with a previous year's report, we typically use it as the content and data baseline, then rebuild the structure and visual system properly, carrying forward what worked and fixing what made the previous version hard to read.

Avoid these

Common mistakes we don't make.

  • Dense tables of numbers with no visual hierarchy or chart
  • Treating the report as a sequence of mandatory sections rather than a narrative
  • Inconsistent design from a document assembled by multiple contributors
  • No reusable template, so every year starts from a blank page
  • Charts chosen by habit rather than what best represents the actual data
Pricing

What it costs.

Fixed and itemised. Remove anything you don't need, add anything you do.

Single report

From $600

One report, fully designed.

  • Up to 20 pages
  • Data visualisation
  • On-brand typesetting
  • Print + screen PDF
Recommended

Report + template

From $1,000

This year's report plus a reusable template.

  • Everything in Single report
  • Reusable template for next year
  • Style guidance for your team

Extended / complex report

Quoted

Longer reports with heavier data needs.

  • 20+ pages
  • Advanced data visualisation
  • Priority turnaround

Add-ons

  • Extra page spreadFrom $50
  • Infographic summary pageFrom $250
Straight talk

When we'd point you elsewhere.

We'd rather lose the sale than sell you the wrong thing.

  • If the document is much shorter and simpler than a full annual report, brochure design is the more proportionate service.

    Brochure design

  • If you need an investor-facing presented deck rather than a written report, that's a different format entirely.

    Pitch deck design

Questions

Before you get in touch.

Can you make our data clearer?

Yes, turning tables and numbers into clear charts and visuals is a core part of report design. Legible data is the whole point of the exercise.

Can we reuse the design next year?

We can build it as a genuine template so future reports stay consistent and are noticeably quicker to produce.

Do you help write the content?

We focus on structure and design; light copy editing is available, with heavier writing quoted separately if needed.

How long does an annual report take?

Typically two to four weeks depending on length and how much of the data and content is ready when we start.

More general questions about working with us are answered on the FAQ page, or just ask us directly.

Thinking about annual report design?

Send us your site or your idea. We'll tell you honestly whether this is the right approach, what it would take, and roughly what it would cost. No pitch deck, no pressure.